TapOnIt, a leading SMS marketing provider for garden centers, brought together two leading voices in the garden center industry for a virtual fireside chat: “Cultivating Growth: SMS Strategies from Top Garden Centers.”

Hosted by TapOnIt and its Founder and CEO Katie Castillo-Wilson, the conversation will feature Kate Terrell, Owner of Wallace’s Garden Center in Bettendorf, Iowa, and Bobby Lewis, Vice President of Meadows Farms with locations across the Mid-Atlantic. Together, they’ll share how their teams have used text message marketing to grow their customer databases, build stronger relationships, and drive measurable business results.

“As more garden centers and brick & mortar retailers look for ways to modernize their marketing, SMS has become a surprisingly powerful tool,” said Castillo-Wilson. “We’re excited to showcase how respected businesses like Wallace’s and Meadows Farms are using it to stay connected to their customers while supporting foot traffic, sales, and loyalty.”

Topics will include:

• Why retailers are turning to SMS
• How to grow and manage an engaged subscriber list
• Campaign strategies that have driven success
• What ROI looks like for brick-and-mortar businesses using text marketing

Whether you’re just beginning to explore SMS or looking to optimize an existing strategy, this virtual event is designed to provide real-world takeaways for garden center owners, marketing teams, and retail managers alike.