TapOnIt, a leading SMS marketing provider for garden centers, is bringing together two leading voices in the garden center industry for a live virtual fireside chat: “Cultivating Growth: SMS Strategies from Top Garden Centers.” The event will take place on Thursday, August 21, from 11:30 AM to 12:15 PM CDT, and is free to attend.

Hosted by TapOnIt and its Founder and CEO Katie Castillo-Wilson, the conversation will feature Kate Terrell, Owner of Wallace’s Garden Center in Bettendorf, Iowa, and Bobby Lewis, Vice President of Meadows Farms with locations across the Mid-Atlantic. Together, they’ll share how their teams have used text message marketing to grow their customer databases, build stronger relationships, and drive measurable business results.

“As more independent garden centers look for ways to modernize their marketing, SMS has become a surprisingly powerful tool,” said Castillo-Wilson. “We’re excited to showcase how respected businesses like Wallace’s and Meadows Farms are using it to stay connected to their customers while supporting foot traffic, sales, and loyalty.”

Topics will include:

• Why garden centers are turning to SMS
• How to grow and manage an engaged subscriber list
• Campaign strategies that have driven success
• What ROI looks like for brick-and-mortar businesses using text marketing

Whether you’re just beginning to explore SMS or looking to optimize an existing strategy, this virtual event is designed to provide real-world takeaways for garden center owners, marketing teams, and retail managers alike.

Event Details:
Cultivating Growth: SMS Strategies from Top Garden Centers
Date: Thursday, August 21
Time: 11:30 AM – 12:30 PM CDT
Location: Virtual (registration required)
Register here: https://lu.ma/rx74ev1m

This 45-minute session will be livestreamed via Google Meet and hosted by TapOnIt, an all-in-one SMS marketing platform built for lean, creative teams. From growing your list to automating your sends, TapOnIt makes it easy to engage your customers with beautiful, on-brand messages—no segmented fees, no complicated workarounds. It’s powerful, flexible, and built to make modern marketing teams more efficient (and less overwhelmed).