Grow First-Party and Zero-Party Data With TapOnIt’s SMS & MMS Marketing
Enhancing How Your Brand Interacts With Consumers
TapOnIt can help you grow your first-party database and drive customer engagement through our SMS and MMS marketing platform. Partnering with us gives you full control over your first-party data. Knowing who your customers are and how to reach them best enables you to predict their behavior, build meaningful relationships, and personalize your content. Enhancing how your brand interacts with consumers is the quickest way to build your database and increase ROI. Contact our text message marketing gurus today to get started!
What Is First-Party Data? How Does It Benefit Brands?
While short codes used to be shared among various organizations, recent shifts in the cellular industry have led to the banning of shared short codes. Having a dedicated short code helps prevent message spam and gives brands full control over the content shared through their number. You have two choices when it comes to short codes for SMS and MMS marketing. Both offer the same functionality and are used as a dedicated short code unique to your brand:
How Do You Get a Dedicated Short Code?
To get a dedicated short code, you must first fill out applications with cellular carriers. They’ll want to know your intended use and verify that everything on your application is accurate. The approval process can take up to six to eight weeks. Short codes are leased through the U.S. Short Code Administration. TapOnIt can take care of this whole process for you.
Know Your Parties: The Differences Between Data Types
Zero-party data is collected directly from the consumer through things like surveys or profile entries. First-party data is collected through channels overseen personally by your brand or marketing provider. Second-party data comes from another party, such as a publisher sharing consumer information with its advertisers. Third-party data comes from an outside source (such as cookies on a website) without any direct relationship to the user. Naturally, the quality and reliability of the data collected directly from customers are more consistent than data collected from outside sources.
Reaching the Right Audience to Deliver Visible Results
Once you begin collecting first-party data, you can create customer profiles that allow you to examine their behavior and craft customized messages to improve customer retention. Personalizing messages makes consumers more likely to make a purchase or remain loyal to your brand. SMS and MMS marketing data collection allows brands to enhance customer engagement and the effectiveness of their digital marketing campaigns. TapOnIt’s Smart Audience Builder can help you segment and target your audience to ensure the right messages reach the right people to deliver measurable results.
Why Are Text Message Marketing Platforms on the Rise?
Recent research indicates the value of text message marketing platforms is expected to rise. Consumers are more likely to open and respond to text messages than phone calls or emails. Text message marketing has a near-perfect open rate, meaning the majority of your customers who have opted to receive your texts will open them. Many of them will go beyond merely looking at them to click on the links in your text messages, especially when paired with the power of images in an MMS. Text message marketing statistics speak for themselves. More than half of today’s consumers prefer text messaging with their favorite brands. Nearly 99% of these text messages are opened, with 90% of them being opened within three minutes of receiving them. Almost 80% of consumers respond better to text messages over other forms of marketing. You can’t afford to ignore the growing momentum of text message marketing for businesses of all sizes and industries!
Why Choose TapOnIt?
When you partner with TapOnIt, we’ll ensure everything complies with the FCC’s (Federal Communications Commission) regulations. You’ll also enjoy many user-friendly features from our text marketing platform, including:
Custom Content Hubs
Our custom content hubs offer superior tracking, sharing, and redemption features. Sending customers to these hubs strengthens their bond with your brand, making it easy to redeem coupons in-store or online through barcodes, QR codes, or alphanumeric codes.
Simple Sign-Up
Simple sign-up options make it easy to grow your database. People can opt-in to receive your texts via a QR code, web form, mobile ads, and more.
Automation
Do you need to schedule a text blast to your customers in advance? Just set the date and time, and our automated text marketing platform does the rest!
First-Party & Zero-Party Data
Text message marketing allows you to collect valuable data directly from your customers. You own this data, meaning it can never be taken away from you.
Robust Reporting & Analytics
Track the effectiveness of your text marketing campaigns to see which pieces of content have the most engagement.
Smart Audience Builder
Our Smart Audience Builder tool allows you to segment and target your intended audience based on demographics, behavior, engagement, and other factors.
Sweepstakes
While running sweepstakes through your texts is optional, it’s a massive database booster. Our team can help you secure a domain and structure your sweepstakes page.
Enhanced Text & Social Sharing
Our texts have built-in sharing capabilities for many popular social media platforms, including Facebook, Twitter, LinkedIn, and Facebook Messenger.
Dedicated Client Support
Our client support specialists can answer questions, set up analytics reporting and campaigns, ensure your compliance with text marketing regulations, and more.
MMS Marketing
We can send multiple images or an animated GIF per text, giving you more opportunities to engage and drive buyer action.
We Know the Ins & Outs of First-Party Data – Contact Us Today!
No business can afford to be without a zero-party and first-party database in the digital age. If you’re curious about how SMS and MMS marketing works, we’d be happy to explain everything. Contact us to learn how to develop a strategy that works for you. Our mission is to connect people to the brands they love using our creativity and expertise. Get started with our friendly, dedicated experts today!