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11 SMS Marketing Tips to Boost Sales in Q4

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Triggered Messaging the Personalized Automation Your Business Needs

Triggered Messaging the Personalized Automation Your Business Needs

Consumers are demanding personalization, so why not offer it real-time via text to consumers interacting with your brand? 91% of consumers are more likely to shop or do business with brands that recognize them personally, remember their preferences and interests, and provide them with offers, events, and relevant products.

Creative Block? Content Marketing Ideas for When You’re Stuck

Creative Block? Content Marketing Ideas for When You’re Stuck

As marketers, one of the many hats we wear is the content writer – keeping content fresh is essential for engagement, retention, and growth.

Top Five Ways to Use First-Party Data in Your Marketing Strategy

Top Five Ways to Use First-Party Data in Your Marketing Strategy

First-party data has been a hot topic lately. In reality, first-party data has always been important. Knowing your customer’s information has always been beneficial.

Spotify Integration

Spotify Integration

Selling tickets to a concert? Starting a new podcast? Building a playlist for your brand? Take advantage of our Spotify integration! Have a playlist, song, or podcast available to play directly from our text platform.

Want ROI? It’s Time to Personalize Your Marketing

Want ROI? It’s Time to Personalize Your Marketing

Data analytics and big data are words that get thrown around a lot in the marketing world. Collecting and analyzing user data enables businesses to improve their products, services and increase their revenue.

Word of Thumb™

So, what is Word of Thumb™? It’s like word of mouth, but better. It’s sharing brands, content, items – anything you can think of, at the tap of your thumb.

Five Ways to Improve Your Content to Increase Engagement

Five Ways to Improve Your Content to Increase Engagement

Brand awareness and customer engagement can be tricky. This is where content marketing comes in. Content marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Standing Out in a World of Advertisement Overload

Standing Out in a World of Advertisement Overload

How do brands stand out from the rest? TapOnIt's Co-Founder & President, Sara Castillo, gives her experience and insight on this topic.

Our Top 10 Marketing Tools

Our Top 10 Marketing Tools

The marketing industry is always changing, so finding new tools to help us get the job done better, easier, and faster is something our team is always looking for!

Our Two Favorite Titles: CEO and Mom

Our Two Favorite Titles: CEO and Mom

The title of CEO used to dominantly belong to men, but today we’re seeing more and more females as founders, CEOs, and in other executive roles. Plus, many of these badass women are doing it while having and raising children!

Using Shopify + Text to Increase Conversions

Using Shopify + Text to Increase Conversions

Staying top of mind with customers is a constant battle regardless of the industry your business is in.

Knowing When To Pivot

Knowing When To Pivot

Oftentimes we think we know exactly how things are going to happen, we have a plan and maybe we get frustrated or even give up when things don’t go exactly as we had planned.

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